Celebrating over two centuries of racing history, The Betfred British Classics identity unites five of Britain’s most prestigious flat races — the 1000 Guineas, 2000 Guineas, The Derby, The Oaks and the St Leger, first run in 1776. Working in close collaboration with Betfred, The Jockey Club and Arena Racing Company, we crafted a logo that proudly reflects this legacy. A bold red, white and blue palette nods to both Betfred’s brand and British tradition, while a stylised horse and crown — symbolising the coveted Triple Crown — bring a sense of movement, prestige and ambition. A modern classic, created for the greatest show in flat racing.